Kodak Set to Make Inroads in Pocket Video Camera Market

Eastman Kodak Company, one of the biggest digital camera manufacturing company in the world, as a matter of fact it has around 20% stake in the global digital camera and camcorder market is all set to Foray into the pocket friendly video camera market with a bang. The company already has made its move with the launch of its very first pocket video camera recently, and is all set to make inroads in the lifestyle segment. Recently Kodak intro introduced its second model in India, the Kodak Playsport.

Kodak is the second prevalent digital camera manufacturer in the world, and soon will be launching a lot more products in the same segment, reported the vice-president, channel management and sales, Kodak India, Mr. Srinivasu Saraswatula.

He further added, “The pocket video fragment is a wide category in India. We brought our second model, just four months after launching its first model in India. You will be seeing a lot more entries and action in this segment, as the company will be introducing some more products in the market.” He also said that, “The era of bulky video cameras has gone way back and the modern consumers are more attracted towards the stylish mobile-phone like cameras. The slim and stylish gadgets are what today gadget-fanatic young generation looks is for.

As the pocket video products are not available in the market in bulk, Kodak will be taking their products to their consumers by resorting to other handholding tools and campaigns. The very first Kodak Playsport camera has been purposely designed for customers having active lifestyles; this will allow them to capture high definition video, even underwater and with a simple touch of button.

So if you are looking for a pocket video camera, Kodak is the one to look forward to. The company certainly has some surprises hidden in their kitty.