The Coolpix S9300 is misleadingly sleek, however hides superzoom secret with exceptional optical 18x Zoom NIKKOR ED glass lens. VR (Vibration Reduction) image stabilization allows the users to capture up-close action or far-off horizons, making it a packing priority for all trips. It comes standard with 16.0-megapixel BSI (Backside Illuminated) CMOS sensor to capture low-light images with striking sharpness and clarity. The BSI sensor technology of Nikon increases flow of light to sensor’s surface that reduces noise and enhances image quality. Further adding to its credibility as ultimate travel camera, built-in GPS has been offered for providing users with accurate geotagging data of adventures.

The sleek Coolpix S6300 combines compact body and VR technology with 10x optical zoom, so that users can quickly zoom into action without worrying about blurry images. The BSI CMOS 16.0-megapixel sensor captures fast scenarios and action in challenging lighting like faces around dimly-lit birthday cake or sun soaked days at lake. It records full high definition movies for memorable moments without missing a beat. In addition, the 360º and 180º views of world, including amazing interiors or striking landscapes, are simple to share and create with Easy Panorama mode. Creative color modes allow the user to add their own personal touch in-camera with effects such as High key, Low key, Selective Color and Nostalgia Sepia.

Those who are in the market looking for no-frills touchscreen camera, which captures amazing HD video and photos, the Coolpix S4300, 16.0-megapixel is a camera that fits the bill. It gets VR image stabilization for maximum versatility and 6x wide-angle optical Zoom NIKKOR glass lens. The three-inch touchscreen LCD display makes it easy to focus, capture and compose moments quickly, and subjects come alive with 460,000 pixels. The multiple Scene Modes immediately adjust settings for optimum results, while Auto Scene Selector can identify scenes automatically and set the device accordingly. It is also equipped with Smart Portrait System of the company that integrates intelligent Smile Shutter function, which automatically recognizes when the subject is smiling and releases shutter for picture perfect results every time.

The Nikon Coolpix S3300 is a 16.0-megapixel camera with 6x optical Zoom NIKKOR glass lens for far or near photos on any occasion. Its sleek design makes it effortless for traveling, while the intuitive interface is always ready for capturing video and photos. It gets 19 different Scene Modes, including Scene Auto Selector that analyzes scene and automatically selects from 1 of 6 scene options.

The Fujifilm FinePix F600EXR’s 16 megapixel EXR CMOS sensor creates ultimate image quality and prevents blur with Motion Detection, capturing bright images in dark scenes. Its EXR AUTO with new Motion Detection instantly recognizes 54 scene types and automatically optimizes each setting from white balance to exposure, and even switches to ideal sensor mode: SN High Sensitivity/Low Noise mode for low light, DR Dynamic Range mode for high-contrast scenes and HR High Resolution for well-lit conditions. The innovative EXR AUTO with Motion Detection capability is designed for virtually reducing subject blur in lighting situations. With its Motion Detection, offered shooting types, come from recognized scenes and automatically optimized EXR modes; have expanded into 99 patterns in EXR AUTO mode.

The Fujifilm FinePix F600EXR maximizes high sensitivity for capturing outstandingly colorful and crisp full high definition video with impressive stereo sound even in low-light situations. The autofocus will instantly capture the object; even allow 15x zoom ups while recordings. The Back Side Illuminated (BSI) EXR CMOS sensor is an innovative breakthrough in image quality. 16 megapixels is impressive and offers a leap in resolution, but real difference is in the technology. The proprietary super resolution technology of Fujifilm provides overwhelming 30x Intelligent Digital Zoom in compact body. With reduced noise and more clearly defined outlines, you can take pictures of high quality.

The Fujifilm FinePix F600EXR is another in what’s becoming very long line of compact megazoom cameras of the company with its distinctive EXR CMOS sensor design with EXR image processor. The EXR sensor is designed and engineered for enhancing dynamic range and low light performance. It is available for the price of $299.95 and comes with 16.0-megapixel ½.3 inch EXR CMOS sensor, three inch LCD display with 460 pixels, 15x f3.5-5.3, 24-360mm equivalent lens, file format support for RAF, H.264 AAC and JPEG, highest resolution of 4608 x 3456/1920 x 1080 pixels at 30 frames per second, digital and mechanical image stabilization, storage media for SD/SDXC/SDHC and bundled software of My FinePix Studio 3.1, Raw file converter (Windows); FinePix Viewer 3.6, Raw file converter (Mac).

Like most compact cameras, the image quality of Fujifilm FinePix F600EXR is very good and is capable of taking some excellent shots. Video quality is also on par with standard high definition pocket camera, good enough for casual television viewing and Web use. The ISO sensitivity ranges from Auto, 3200, 100, 1600, 200, 800 and 400. On the other hand, you will find quite a few white balance modes such as Fine, Custom, Shade, Underwater, Fluorescent Light Daylight, Incandescent Light, Fluorescent Light Warm White and Fluorescent Light Cool White. Some of the recording options include Auto, Advanced, EXR Auto, Scene, Program, Manual, Shutter speed priority and Aperture priority.

The Fujifilm FinePix F600EXR has fairly exhaustive shooting modes for point and shoot. You get typical suspects like Program and Auto along with 18 scene options like Underwater mode for use with add-on case. You also get Shutter-speed priority and Manual and Aperture modes providing you with additional control over shutter speed and aperture. Available apertures include f7.1, f3.5, f10 at wide end and f11, f5.3 and f16 at telephoto end; shutter speeds go from 1/2,000 second to 8 seconds. Like previous F-series EXR models, it is remarkably small and attractive for camera with 24mm ultrawide-angle lens and 15x zoom. It feels quote well constructed and is comfortable to use, too. The three-inch high-resolution LCD screen is bright and fared well in sunny conditions, but it was mottled with noise in low light.

Standard features on Fujifilm FinePix F600EXR include Number of effective pixels: 16.0 million pixels; 1/ 2-inch EXR CMOS with primary color filter; Still image: L : (4:3) 4608 x 3456 / (3:2) 4608 x 3072 / (16:9) 4608 x 2592; M : (4:3) 3264 x 2448 / (3:2) 3264 x 2176 / (16:9) 3264 x 1840 and S : (4:3) 2304 x 1728 / (3:2) 2304 x 1536 / (16:9) 1920 x 1080; Fujinon 15x optical zoom lens; Digital zoom: EXR Auto mode: Intelligent digital zoom approx. 2x with 15x optical zoom and up to approx. 30x; Other than EXR Auto mode: Intelligent digital zoom approx. 3.4x with 15x optical zoom and up to approx. 51x; Sensitivity: Auto / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 / 3200 / 6400 / 12800; TTL 256-zones metering, Multi, Spot, Average; Exposure modes: Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual.

Also standard on Fujifilm FinePix F600EXR are Shooting modes: Natural Light & with Flash, Natural Light, Portrait enhancer, Portrait, Cat, Dog, Sport, Landscape, Night (Tripod), Night, Sunset, Fireworks, Beach, Snow, Party, Underwater, Text and Flower; mode dial: EXR, P, S, A, M, SP, Adv, AUTO; Auto Bracketing: Film Simulation Bracketing: Provia / Standard / Velvia / Vivid, Astia / Soft and Dynamic Rang Bracketing: 100% / 200% / 400%; White balance: Automatic scene recognition and Preset: Shade, Fine, Fluorescent light (Warm White), Fluorescent light (Daylight), Incandescent light, Fluorescent light (Cool White), Custom and Underwater; Flash modes: Red-eye removal OFF: Forced Flash, Auto, Slow Synchro and Suppressed Flash and Red-eye removal ON: Red-eye Reduction & Forced Flash, Red-eye Reduction Auto, Red-eye Reduction & Slow Synchro and Suppressed Flash.

The Fujifilm FinePix F600EXR adds Photography functions: EXR mode (High ISO & Low noise priority / EXR Auto/Resolution priority / Dynamic range priority), Face Detection, Film simulation, Auto red-eye removal, Framing guideline, Auto release, Frame No. memory, Power management, High Speed Movie (80 / 160 / 320 frames / sec.), Advanced mode (Motion panorama360,Pro focus, Pro low light), GPS Measurement and Advanced Anti Blur; Playback functions: Auto red-eye removal, Face Detection, Crop, Multi-frame playback (with micro thumbnail), Slide show, Resize, Voice memo, Image rotate, Auto rotate playback, Exposure warning, Image search, Photobook assist, Mark for upload, Favorites, Erase selected frames, Panorama, Histogram display and Photo navigation.

The Fujifilm FinePix F600EXR also offers Other functions: PictBridge, Landmark Navigator, 35 Languages, Exif Print, Silent mode and Time difference; Video output: NTSC / PAL selectable with monaural sound; Digital interface: USB 2.0 High-Speed and HDMI output: HDMI Mini connector; Accessories included: Li-ion battery NP-50, Battery charger BC-45W, Hand strap, USB cable, A / V cable, CD-ROM and Owner’s manual. Capture superb image with Fujinon Lens, 15x optical zoom and high speed function, all featured in a compact body.

Unlike existing Micro Four Thirds and APS-C models though, Nikon 1 V1 system is based around new ‘CX-format’ CMOS sensor. The 1 V1 is designed to express every moment of life. Your photography sparks conversations – the Nikon 1 V1 helps you interpret all. Set your creative freedom free with imaging system designed for today and tomorrow. Creativity without boundaries is yours with balance of advanced features, high performance, newly designed interchangeable lens system and portability. Highly portable and compact, the 1 V1 goes everywhere you go.

 Standard features on 1 V1 include Advanced Camera with Interchangeable Lenses; Lens Mount: Nikon 1 mount; Effective Pixels: 10.1 million; Image Sensor Type: CMOS; Image sensor cleaning; Still Images (3:2 aspect ratio): 3,872 x 2,592, 2,896 x 1,944, 1,936 x 1,296, Smart Photo Selector (3:2 aspect ratio), 3,872 x 2,592, 2,896 x 1,944, 1,936 x 1,296, Movie Mode (16:9 aspect ratio), 3,840 x 2,160 (1080/60i), 1,920 x 1,080 (1080/30p), 1,280 x 720 (720/60p), Motion Snapshot (16:9 aspect ratio), 3,840 x 2,160; Picture Control: Standard, Neutral, Vivid, Monochrome, Portrait, Landscape, User-customizable Settings.

The 1 V1 also gets Storage Media: SD, SDHC and SDXC; Compliant with DCF (Design Rule for Camera File System) 2.0, DPOF (Digital Print Order Format) EXIF 2.3 (Exchangeable Image File Format for Digital Still Cameras) and PictBridge; Color LCD viewfinder; Lens Aperture: electronically controlled; Camera switches to viewfinder display when it detects that viewfinder is in use; Electronically-controlled vertical-travel focal plane mechanical shutter; electronic shutter; Shutter Release Modes: Single-frame [S] mode, Continuous, Mechanical, Electronic, Electronic [Hi], Self-timer mode, Delayed remote, Quick Response Remote and Interval Timer Shooting; Remote Control Modes: Delayed remote (2 sec) and Quick-response remote; TTL metering using image sensor.

Also standard on 1 V1 include Metering Method: Matrix, Center-weighted: Meters 4.5 circle in center of frame and Spot: Meters 2 mm circle centered on select focus area; Exposure Modes: Programmed Auto with flexible Program (P), Shutter-Priority Auto (S), Aperture Priority Auto (A), Aperture-Priority (A), Manual (M), Scene Auto Selector; Scene Modes: Portrait, Landscape, Night Portrait, Close-up and Auto; Hybrid autofocus (phase detection/contrast-detect AF) and AF-assist illuminator; Focus Modes: Auto (AF), Auto AF-S/AF-C selection (AF-A), Single-servo AF (AF-S), Continuous-servo (AF-C), Full-time Servo (AF-F) and Manual Focus (MF); Flash Mode: Fill-flash, Slow sync, Red-eye reduction, Slow sync with red-eye reduction, Rear curtain with sync and Rear curtain with slow sync; White Balance: Auto, Incandescent, Fluorescent, Direct Sunlight, Flash, Cloudy, Shade, Preset Manual; Movie: HD: 1920 X 1080/60i, HD: 1920 X 1080/30p, HD: 1280 x 720/60p, Slow-motion: 640×240/400fps, Slow-motion: 320×120/1200fps, Motion Snapshot: 1920×1080/60p (plays at 24p).

The 1 V1 adds Audio file format: ACC and Movie file format: MOV; Supported Languages Arabic: Chinese (Simplified and Traditional), Danish, Dutch, English, Spanish, Finnish, French, Italian, German, Indonesian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Czech, Norwegian, Thai and Turkish and Supplied Accessories: EN-EL15 Rechargeable Li-ion Battery, MH-25 Battery Charger, EG-CP14 Audio/Video Cable, UC-E6 USB Cable, BS-N1000 Multi Accessory Port Cover, BF-N1000 Body Cap, AN-N1000  Strap, ViewNX 2, Short Movie Creator CD, User’s Manual and Reference manual CD.

By following the instructions from onscreen guide, you can capture images with optimal photographic settings. And also, by simply pointing the device at subject, all models automatically focus on landscape or on face of subject. Once the focus frame turns green, the user can press the shutter button, and sharply focused image is captured. These cameras are engineered to be easy for everyone to operate, even beginners.

The EX-ZS150 features wide angle 24mm lens with 12.5x optical zoom, which is ready to capture all kinds of scenes. On the other hand, the EX-ZS20 gets wide angle 26mm lens with 6x optical zoom in stainless steel, slim body. Both cameras are equipped with Premium Auto mode that automatically analyzes shooting scene for selecting best settings and performs photo processing. Once you set it Premium Auto mode, the devices will automatically analyze scenes and simultaneously optimize settings for ISO, exposure, focus location, sensitivity, tonal range, photo blur correction, level of noise reduction and color balance. This particular option automatically distinguishes back lighting, night scenes, green trees, sunset or blue sky.

Besides these features, all cameras get 2.7-inch LCD screen and USB charging that offers users a capability for recharging the battery in camera while connected to a PC.

The EX-ZS150 is priced  at $229.99, and is offered in Black, Gold, Green and Vivid Pink.

The EX-ZS20 is available for $159.99 and comes in lack, Silver, White, Pink, Red and Blue shades.

The EX-ZS12 is available for the price of $139.99 and is offered in Black, Silver, Red and Blue colors.

The EX-ZS6 is offered in Black, Silver, Pink and Red for the price of $119.99.

Introduction

Sony Cybershot DSC-W610 is one of the cheapest and lates t members of the Cybershot family with 14.1 megapixel resolution, wide 4x zoom lens, 2.7 inch LCD display, 720p high definition video, iAuto mode, sweep panorama mode up to 360 degrees, face priority function, natural flash mode and smile/anti-blink/soft skin modes. It is one of the company’s new digital cameras revealed at 2012 Consumer Electronics Show with the price tag of $109. It is also one of the most affordable cameras in the market with color shades including green, silver, black, blue or pink.

Handling

The Sony Cybershot DSC-W610 is a compact, small camcorder, so it shouldn’t look overwhelming when they get their hands on it. The intuitive menu system is another great feature for those who don’t want to deal with complicated menu system. Its menu system is pretty good as its large icons and text are easy to read. As a small, affordable camera, it handles well like the large brother DSC-W650 or DSC-W620. All three models are similar in size, weight and shape, and you would perhaps have a tough time telling them apart except for several paint jobs offered for all devices.

Modes

Once you get inside the menu system of Sony Cybershot DSC-W610, you will find the first option, which involves switching camera between dedicated auto mode, Scene modes, Program Auto and Picture Effects. All these modes have their own benefits such as iAuto model allows the device to handle all controls automatically, while Program Auto provides access to plenty of manual controls, while preserving shutter speed adjustment and automatic aperture. The Picture Effects mode offers you with set of digital effects to play with, while Scene mode allows you to select specific shooting option for matching the condition your capturing images of.

Picture Quality & Size Options

The Sony Cybershot DSC-W610 shoots JPEG images at maximum resolution of 14 megapixels (4320 × 3240), which is the same maximum image size as DSC-W620, is a notch lower as compared to 16-megapixel size option available on DSC-W650 camera. Other photo size options include four 4:3 options (4320 × 3240, 3648 × 2736, 2592 × 1944, and VGA) and two 16:9 photo settings (4302 × 2432 and 1920 × 1080). You will also find five different size options to take panorama images with its Sweep Panorama setting.

Controls

Like other affordable cameras, the Sony Cybershot DSC-W610 doesn’t have any option to control focus manually and there is nor manual lens rings, no focus dials on the camera and no buttons on back to pull focus. Instead, it has three autofocus modes, including Multi Point that uses variety of focus points for focusing on the image; Sport focus, which enables you to select spot in the frame for using as focal point and Center Weighted that changes focus depending mainly on the frame’s center. Like most Cybershot models, it features 6 white balance presets (Cloudy, Daylight, Incandescent light, Flash and 3 Fluorescent settings). Nevertheless, it doesn’t have manual white balance setting, which is something you do get on high performance models like DSC-W650.

Hardware

Bizarrely, the company uses three different lenses on Sony Cybershot DSC-W610. It has f/2.8 lens with 5x optical zoom and 4.7–18.8mm focal length. The DSC-W650 and DSC-W620 provide 5x zoom lenses, but focal length ranges are tiny bit different on both. The 1/2.3-inch CCD image sensor with 14.5 megapixel count and effective pixel count of just more than 14 megapixels. The W650 uses sensor with 16 million effective pixels and works with SD-type or Memory Stick memory cards. The card slot is situated inside battery compartment and W610 functions with higher-capacity, new SDXC memory cards.

Conclusion

With Sony Cybershot DSC-W610 everything comes down to price. It costs just over $100, making it one of the most reasonable cameras in the market, and definitely one of the cheapest new models Sony announced at Consumer Electronics Show.

Specifications

The Sony Cybershot DSC-W610 comes with 35mm Focal Length Minimum: 28.0 mm; 35mm Focal Length Maximum: 114.0 mm; Optical Zoom: 4x; CCD Sensor; Aspect Ratios: 16:9 and 4:3; Resolution: 14.10 Megapixels; Viewfinder: LCD; LCD Size: 2.7 inch; Model Colors: green, black, blue, silver and pink; Image Capture: 4320 x 3240 (14.0 MP, 4:3), 4320 x 2432 (10.5 MP, 16:9), 3648 x 2736 (10.0 MP, 4:3), 2592 x 1944 (5.0 MP, 4:3), 1920 x 1080 (2.1 MP, 16:9), 640 x 480 (0.3 MP, 4:3), 11520 x 1080 (12.4 MP, Other), 7152 x 1080 (7.7 MP, Other), 4912 x 1920 (9.4 MP, Other), 4912 x 1080 (5.3 MP, Other) and 3424 x 1920 (6.6 MP, Other); Movie Resolution: 640×480, 320×240; Digital Zoom Values: 2x Precision, up to 27x Smart Zoom; ISO Settings: Auto, 80, 100, 200, 400, 1600, 3200; White Balance Settings: Auto, Daylight, Cloudy, Fluorescent 1/2/3, Incandescent, Flash; Metering Modes: Multi-pattern, Center-weighted, Spot; Program AE; Creative Exposure Modes: Panorama, High Sensitivity, Night Scene, Night Portrait, Landscape, Soft Snap, Beach, Snow, Gourmet, Pet Mode; Flash Modes: Auto / Flash On / Slow Synchro / Flash Off; Usable Memory Types: MS Duo / MS PRO Duo / SD / SDHC / SDXC; Video Out; Video Mode; External Connections: USB 2.0 High Speed; Notes & Features: New 360 degree Sweep Panorama mode and Intelligent Auto and Colors: silver, black, pink, green and blue.

The Exilim EX-ZR200 also features HDR-ART function of Casio that produces impressive artistic photos with just one press of shutter button. Its Blurred Background feature processes photos for making soft background, which accentuates the subject. The Premium Auto Pro mode integrates all the features of Premium Auto option, which automatically analyzes shooting scene for selecting best settings and perform image processing, while making it even superior. The Premium Auto Pro can now automatically fuse photos from high speed continuous shooting according to shooting situations for creating beautiful images.

The Easyshare M750 from Kodak offers plethora of features for the price. You can drag, tap or swipe your images with ease, thanks to its bright three-inch capacitive touchscreen display. It integrates Smart Capture technology of the company that adjusts settings automatically and includes special capture options and image effects to take pictures, which express your creativity. The M750 comes with 16.0-megapixel 5x zoom, high definition video, three-inch touchscreen display, Wi-Fi to social sites and email and Wi-Fi copy to tablet or smartphone. The C135 features 14.0-megapixel sensor, 2.4-inch LCD display, dustproof and waterproof and share button tags to Facebook and more. The M215 comes with 14.0-megapixel sensor, 5x zoom, 2.5 inch LCD display, self portrait mirror for easy framing, while the M565 gets 2.7 inch LCD display and 5x optical zoom lens. The Z5120 features 16.0-megapixel camera, 26x zoom OIS, three-inch LCD screen, high definition video, capture full scene and 26mm wide angle lens.

The all new D4 builds on legacy of flagship DSLR models of the company, engineered for providing today’s professional multimedia photographers a new apex of accuracy and speed with full high definition video, unparalleled image quality and low light capability. The D4 boasts multitude of sophisticated useful functions and new features, which deliver amazing image quality and speedy performance. It is available for the price of $5999.95 and comes with Max resolution: 4928 x 3280; Other resolutions: 4096 x 2720, 4096 x 3280, 3696 x 2456, 3200 x 2128, 3072 x 2456, 3072 x 2040, 2464 x 1640, 2400 x 1592, 2048 x 1360, 2048 x 1640, 1600 x 1064; Effective pixels: 16.2 megapixels; ISO: 100, 200, 400, 800, 1600, 3200, 6400, 12800 (204800 with boost); 12 White balance presets; Custom white balance; Autofocus: Phase Detect, Multi-area, Selective single-point, Tracking, Single, Continuous and Live View; 3.2 inch LCD screen with 921,000 dots; Exposure modes: Programmed auto with flexible program (P), Shutter-priority (S), Aperture-priority (A) and Manual (M); Drive modes: Single frame, Continuous low speed, Continuous high speed, Quiet shutter-release, Self-timer and Mirror up; Resolutions: 1920 x 1080 (30, 25, 24 fps), 1280 x 720 (60, 50, 30, 25 fps), 640 x 424 (30, 25 fps) and Timelapse recording.

For those who are looking for premium quality and sophisticated design, Samsung Electronics Company Limited has added several shimmering metallic colors in DV300F such as mock black, red, silver and navy. It also features flawless, sleek and rounded form factor for ultimate style without compensating image quality and ease of use. The DV300F boasts 5x optical zoom, 25mm wide-angle lens and impressive 16 Megapixels for capturing all the action, even from a distance. Standard features on Dv300F include Max resolution: 4608 x 3456; Other resolutions: 4608 x 3072, 4608 x 2592, 3648 x 2736, 2592 x 1944, 1984 x 1488, 1920 x 1080, 1024 x 768; 16.0 megapixels: ISO: Auto, 80, 100, 200, 400, 800, 1600, 3200; 5 White balance presets.

The DV300F also adds Custom white balance; Autofocus: Contrast Detect (sensor), Multi-area, Center, Tracking and Face Detection; 5x Digital zoom; 3.0-inch LCD display that boasts 460,000 pixels; Exposure modes: Smart Auto, Program, Scene, Live Panorama, Self Shot, Picture-in-Picture, Magic Frame, Funny Face, Smart Filter, Beauty Shot, Intelligent Portrait, Night, Split Shot, Motion Photo, Jump, Shot 2.0, Children Mode, Close-up, Split Shot, Artistic Brush, Wall Paper and 3D Photo; Scene modes: Beauty Shot, Frame Guide, Night, Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Firework and Beach & Snow; Built-in flash; Flash modes: Auto, On, Off, Red-Eye, Fill-in, Slow Sync and Continuous drive.

Olympus Corporation has announced the 12-50mm F3.5-6.3 weather sealed motor zoom lens with macro capabilities. The 12-50mm F3.5-6.3 EX M.ZUIKO DIGITAL ED covers 24-100mm equivalent range and is designed for capturing video. It provides multi-speed powered zooming with manual zoom option and also gets AF-hold button, which suspends autofocus for avoiding re-focusing on wrong object. It is the first Micro Four Thirds lens to be equipped with similar level of sealing like the Olympus’ high performance SHG lenses for Four Thirds DSLRs. The company adds to its growing and powerfully simple PEN lineup with first fully compatible interchangeable Micro Four Thirds lens for integrating electronic motorized zoom. The all new lens offers quiet, smooth zooming, which provides you with versatility, portability and maximizes performance of PEN small digital cameras of Olympus.

The highly developed new lens feature 4.2x zoom ratio, enabling photographers to capture anything from wide angle, detailed group shots to medium telephoto-range images, so that you can get up personal and close for intimate portraits of pets and kids. In macro mode that can be set by pushing zoom ring forward while depressing macro button on lens side, focusing is possible between 8 – 20 inches for close up shooting with 0.72x of maximum image magnification. Its L-Fn button suspends autofocusing operation for the time being for avoiding unintended focusing on objects, which appear suddenly between object and the camera.

Olympus Corporation’s new glass materials and lens elements ensure clearest possible imaging performance, and proven splash and dustproof mechanism originally found in Four Thirds Super High Grade (SHG) series lenses is now integrated for the first time in Micro Four Thirds System lens. Numerous sealing rings equipped throughout lens body prevent dust and water splashes from penetrating, making it versatile zoom lens for toughest conditions.